It began when Alison and Paul moved into the city and struggled to find a central city stockist of the foods they wanted daily. They were looking for  quality fresh breads, organic coffee, artisan cheeses, fresh olive oils, organic produce and more. And so, without any real understanding of running a retail and hospitality business, Alison and Paul launched Scarecrow. A place to find good things to eat, build community relationships and foster small artisan producers.


They believe a city functions best when residents, workers and visitors can walk or cycle to find all their core necessities. A city should be a friendly place where it’s easy to feel at home, and where you can still access great specialty things that you might otherwise have to go to the farm to find!


Established in 2014, Scarecrow aims to be this place. Supported by a fantastic team, Alison and Paul continue to evolve their vision to offer the best we can to the local Auckland community.

Scarecrow is a warm and welcoming store that combines three core elements: a Cafe/Kitchen at 33 Victoria St East in the city; our Florist; and our Grocery departments. Our store is known for its organic and unique local products, our range of Scarecrow products including our chilled vacuum packed Ready Meals and house made deli items. We are thrilled to have our own dedicated Scarecrow Cellar at our second store, Scarecrow Grocer at 811 Mt Eden Road. Come instore and talk to the team, or shop online. We deliver!


We have paid particular attention to sourcing natural and local products to be the heroes on our shelves. Products that define Auckland Region, such as olive oils, honeys, cereals, skin care ranges, teas, bread, organic fair-trade coffee and pottery, as well as boutique local NZ wines & craft beers all find their place on our shelves.


Our range of artisan grocery items, chilled ready meals, gift baskets and fresh flowers are now available online, from basic supplies to healthy treats.


We are proud to feature Kokako Organic Coffee, Kapiti Olive Oil, Matakana free-range eggs, daily fresh award-winning Wild Wheat Breads and the best of Auckland regional and New Zealand’s artisan food producers.


We are continually rated amongst the best in Auckland for breakfast, brunch and lunch. Come in to meet us at Scarecrow in the city or Scarecrow Grocer at 811 Mt Eden Road, or enjoy shopping in our online store.


Continually rated amongst the best in Auckland for breakfast, brunch and lunch.

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