About Us

It all began when Alison and Paul moved into the city and struggled to find a central city stockist of the foods they wanted daily. They were looking for  quality fresh breads, organic coffee, artisan cheeses, fresh olive oils, organic produce and more. And so, without any real understanding of running retail and hospitality business, Alison and Paul launched Scarecrow. A place to find good things to eat, build community relationships and foster small artisan producers.


They believe a city functions best when residents, workers and visitors can walk or cycle to find all their core necessities. A city should be a friendly place where it’s easy to feel at home, and where you can still access great specialty things that you might otherwise have to go to the farm to find!


Established in 2014, Scarecrow aims to be this place. Supported by an awesome team, Alison and Paul continue to evolve their vision to offer the best we can to the local Auckland community.

Scarecrow is a warm and welcoming store that combines three core elements: our Kitchen & Eatery and the Florist & Grocery departments. Our store is known for its organic and unique local products, our range of Scarecrow products including our ‘Chilled Meals To Go’ and our affordable grocery.


We have paid particular attention to sourcing natural and local products to be the heroes on our shelves. Products that define Auckland Region, such as olive oils, honeys, cereals, skin care ranges, teas, bread, organic fair-trade coffee and pottery all find their place on our shelves.


Much of our range of Groceries, prepared Meals, Gift Baskets and Flowers are now available online, from basic supplies to healthy treats.


We are proud to feature Kokako Organic Coffee, Kapiti Olive Oil, Matakana free-range eggs, daily fresh award-winning Wild Wheat Breads and the best of Auckland regional and New Zealand’s artisan food producers.


We are continually rated amongst the best in Auckland for breakfast, brunch and lunch. Come in to meet us or enjoy shopping in our online store.

Continually rated amongst the best in Auckland for breakfast, brunch and lunch.

Delivery Area

Up to 5km – $15

Up to 10km – $23

Up to 15km – $32



PHONE: 09 377 1333
EMAIL: [email protected]



33 Victoria Street East
Auckland CBD, 1010



Saturday & Sunday 8am to 5pm
Monday to Friday 7am to 5pm
Kitchen closes 3pm

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